The Korean Journal of Blood Transfusion : eISSN 2383-6881 / pISSN 1226-9336

Table. 6.

Table. 6.

Most effective means of promoting blood donation in a crisis like COVID-19 (multiple answers)

Blood donation participants Blood donation nonparticipants Total
N % N % N %
Mass media (TV ad, news, etc.) 630 24.9 247 22.0 877 24.0
SMS (Korean Red Cross CRM center) 524 20.7 227 20.2 751 20.6
Homepage 94 3.7 24 2.1 118 3.2
SNS (Youtube, blog, etc.) 501 19.8 258 23.0 759 20.8
Blood donation app 115 4.5 39 3.5 154 4.2
Government emergency disaster message 483 19.1 237 21.1 720 19.7
Placards, posters, banners, etc. at the blood donation site 185 7.3 89 7.9 274 7.5
Total 2,532 100 1,121 100 3,653 100
Korean J Blood Transfus 2021;32:191-200 https://doi.org/10.17945/kjbt.2021.32.3.191
© 2021 Korean J Blood Transfus